It has most of the advanced features required for optimizing a CPA campaign.
It is easy to split test offers, campaigns or URLs. You can save rotation profiles and edit the URLs or share% on fly.
Fraud traffic detection
The inbuilt fraud detection mechanism shows you a pie chart for top 5 traffic contributing IPs. If a same IP is generating way too many clicks or continuous views, then it could be a sign of fraud traffic. For example, if you get around 1000 views from a single IP in case of CPV/PPV traffic or 50 clicks from CPC traffic then it could be an indication that it is fraud or bot traffic. Such kind of detection is made easy with the fraud detection mechanism which can show you IP report in pie chart format. Then you can ask your traffic source network about it.
The tracking control panel is also equipped with a URL scraper which can scrap URLs from major sites such as Alexa, Google, Yahoo etc.
First one is keyword tracking. It can track the conversions from keyword level. Not only that, it tracks which keywords falls under what SID at what time and vice versa. You can specify cost and commission and the tracking will show you complete profit/loss stats and you can also download positive and negative keywords in excel format. The keyword tracking report shows you keyword level tracking for every page on which the tracking code was installed. It also shows the exit page count for every keyword, if exit page is used.
SID tracking helps you to identify the specific placements or sometimes the traffic sources. It is integrated in such a way that you can find profitable SIDs for a particular keyword and for a given date range. SID tracking can also be helpful if same keywords are used for different categories. It also shows the keywords that falls under any particular SID. You can then pause non-profitable SIDs and increase your overall ROI.
Graphical tracking shows a line chart with all your earnings and expenses for a given date or date range. You can easily visualize if a particular campaign is profitable over a period of time. The curves would also help you identify the profitable patterns. For ex, you can see what days of a week are not so profitable or what hours of a particular day or date are the best.
Hourly tracking is very important as it has been noticed that conversion rate is affected by the hour of day. With the help of hourly tracking, you can find what hours of the day are profitable. You can select a wide range of date to confirm the profitable or loss hours and activate or pause your campaign during those hours.