MailPoet

Managing email marketing from within WordPress is no longer a niche approach—it has become the preferred direction for site owners who value data ownership and operational simplicity. Instead of relying on external email platforms, many businesses now want everything centralized. MailPoet was created precisely for that purpose: helping WordPress users send polished emails, grow a reliable subscriber base, and achieve strong inbox delivery without falling into spam traps.

What Exactly Is MailPoet?

MailPoet is a WordPress-only email marketing plugin designed to eliminate the need for third-party dashboards. From newsletters to automation and subscriber management, everything runs directly inside your WordPress admin area—the same place you already manage content and products.

Today, MailPoet powers email campaigns for over 500,000 websites globally, including blogs, WooCommerce stores, and professional business sites.

At its foundation, MailPoet addresses three core requirements:

• Sending professional emails without leaving WordPress
• Organizing subscribers clearly and efficiently
• Boosting deliverability while reducing spam-related issues

This makes it a strong fit for bloggers, online sellers, service websites, and anyone who sends recurring emails but wants to avoid technical complexity.

The Team and Company Behind MailPoet

MailPoet was originally introduced in 2011 under the name Wysija. Over time, as the product matured and its vision became clearer, it was rebranded as MailPoet to reflect its focus on simplicity and WordPress-native email marketing.

A major credibility boost came when MailPoet became part of Automattic—the company behind WordPress.com and WooCommerce. This acquisition ensures long-term stability, continuous development, and deep compatibility with the WordPress ecosystem.

The product is developed by an international team of specialists who share one mission: delivering a dependable, easy-to-use email marketing solution tailored specifically for WordPress users.

Core Features That Make MailPoet Stand Out

Build and Send Emails Without Leaving WordPress

The most appealing aspect of MailPoet is its native workflow. Emails are created, edited, and sent directly from the WordPress dashboard. Blog posts, images, and WooCommerce products can be inserted instantly—no platform switching, no manual copying.

Beginner-Friendly Drag-and-Drop Editor

The visual editor is designed for ease of use. Even users with no technical or design background can craft clean, professional emails that align with their site’s branding. If you can write a WordPress post, you can build a MailPoet email.

Professionally Designed Email Templates

MailPoet includes over 50 ready-to-use templates covering newsletters, onboarding sequences, content updates, and promotional emails. Customizing layouts, colors, and logos takes just minutes.

Automatic Notifications for New Content

Content-focused websites benefit greatly from automated post notifications. MailPoet can send emails automatically when new articles are published—daily, weekly, or monthly—helping maintain steady traffic without manual effort.

Clear Campaign Analytics

Premium plans unlock visual performance reports that show open rates, click activity, and subscriber engagement. These insights help refine content strategy, timing, and email frequency.

Built-In Sending Service and SMTP

Unlike many plugins, MailPoet includes its own sending infrastructure. There’s no need to install separate SMTP tools or configure complicated authentication records. Activation is straightforward, and emails are ready to go.

The platform currently handles over 30 million emails every month, maintaining a deliverability rate close to 99%.

Smart Management of Inactive Subscribers

MailPoet automatically identifies subscribers who stop engaging. These contacts can be excluded from campaigns, helping protect sender reputation and improve overall email performance.

Flexible Segmentation and Personalization

Subscribers can be grouped by behavior, signup method, or interaction history. This allows you to send more relevant messages instead of generic broadcasts.

Custom WooCommerce Transactional Emails

Online stores can fully customize order confirmations, receipts, and other transactional emails to match brand identity. Once styled, all future emails follow the same design automatically.

WooCommerce Email Automation

It supports automated flows such as welcome emails, first-purchase follow-ups, abandoned cart reminders, and product recommendations—powerful tools for increasing revenue on autopilot.

Built-In GDPR Compliance Tools

Features like double opt-in and subscriber data controls help websites comply with GDPR regulations, making MailPoet suitable for audiences in Europe and beyond.

How to Install and Start Using MailPoet

• Step 1: Install MailPoet
  Navigate to WordPress Admin → Plugins → Add New, search for MailPoet, then install and activate it. The onboarding wizard launches automatically.
• Step 2: Configure sender details
  Set a sender name and an email address tied to your domain. MailPoet enforces real addresses to improve deliverability.
• Step 3: Connect your MailPoet account
  Create and link an account, even for the free plan. The built-in sending service is more reliable than default WordPress email.
• Step 4: Select confirmation settings
  Choose between single or double opt-in. Double opt-in is recommended for higher-quality lists.
• Step 5: Organize subscriber lists
  Group contacts into readers, customers, or custom segments for targeted campaigns.
• Step 6: Create signup forms
  Design embedded forms, popups, or post-end forms and link them to specific lists.
• Step 7: Design your first email
  Pick a template and customize it using the visual editor. Welcome emails, newsletters, and automations are all available.
• Step 8: Send or schedule campaigns
  Emails can be sent instantly or scheduled ahead of time. Automatic post notifications are ideal for active blogs.
• Step 9: Review results and refine
  Monitor engagement metrics directly in WordPress and adjust future campaigns accordingly.

MailPoet Pricing

Get MailPoet at a Competitive Price – A Smart Email Marketing Choice for WordPress

As your subscriber list starts to scale or email marketing becomes a core growth channel, relying on a basic setup is no longer enough. At that point, upgrading to MailPoet  is almost a given. That said, paying the full official price is not the only option. Many WordPress users now choose a more cost-efficient route by purchasing account through Dlewordpress.

Dlewordpress operates as a trusted platform offering WordPress plugins and themes via a shared-license model. This approach allows users to access genuine premium tools at a fraction of the standard cost. With MailPoet Business from Dlewordpress, you retain all advanced features while keeping your long-term email marketing expenses under control.

Why Purchase MailPoet via Dlewordpress?

The appeal is not just about saving money. In practice, Dlewordpress delivers a well-rounded experience that combines affordability, dependable service, and consistent usability over time:

• Noticeable cost reduction: Considerably cheaper than buying directly from the developer, making it ideal for bloggers, solo creators, and growing businesses.
• Responsive assistance: Support is available through familiar channels, helping users resolve issues without unnecessary delays.
• Convenient payment methods: Multiple local and popular payment options are supported, including bank transfers.
• Regular maintenance: Plugins are kept current, ensuring compatibility and stable performance.
• Quick access: License details and setup instructions are provided shortly after payment confirmation.
• Cost-saving bundles: Users can combine MailPoet with other premium WordPress tools to further maximize value.

How to Buy MailPoet from Dlewordpress

The buying process is straightforward and designed for users of all experience levels:

• Go to the Dlewordpress website and browse the plugin collection.
• Select MailPoet and choose a plan that aligns with your subscriber volume and marketing needs.
• Follow the checkout instructions to complete payment.
• Once payment is confirmed, you will receive access details along with clear installation guidance.
• Install the plugin on your WordPress site, activate it, and apply the provided key to begin using MailPoet.

MailPoet Overview: Key Benefits and Practical Limitations

Feedback from active users and hands-on testing show that delivers strong value for WordPress-based email marketing, while still having a few considerations worth noting before full adoption.

Main Strengths

• Seamless WordPress integration, allowing you to manage subscribers, design emails, and track results directly from the dashboard.
• A visual drag-and-drop builder that makes email creation accessible even for non-technical users.
• Consistent email delivery with solid inbox placement, supported by optimized sending infrastructure.
• A free tier supporting up to 1,000 subscribers, suitable for early-stage projects and blogs.
• Essential automation features, including welcome messages and automatic blog update emails.
• Native WooCommerce compatibility, enabling cart recovery emails and purchase-triggered campaigns.
• Subscriber data stored on your own website, giving you greater ownership and control.

Points to Consider

• Designed exclusively for WordPress, which can limit flexibility if you move to another platform.
• Pricing scales with list size, potentially becoming less economical for very large databases.
• Automation capabilities are practical but not as advanced as some high-end email platforms.
• Reporting features focus on essentials rather than deep behavioral analytics.
• The template library is functional but smaller compared to major enterprise competitors.

Who Should Use MailPoet?

Based on real-world usage, it is particularly well suited for the following audiences:

• Bloggers and creators: Sending newsletters and automatically notifying subscribers about new content.
• Small WordPress-based businesses: Seeking a clean, manageable email marketing system.
• WooCommerce merchants: Using customer behavior to trigger relevant email campaigns.
• Beginners in email marketing: Looking for an intuitive tool without unnecessary complexity.
• Non-profit and community projects: Operating with limited budgets but needing reliable outreach.
• Freelancers and agencies: Managing multiple WordPress sites within one familiar environment.
• Privacy-focused teams: Preferring to keep subscriber data under their own control.

💡 Common Questions About MailPoet

• What is MailPoet?
  It is a WordPress-based email marketing plugin that lets you create, manage, and send campaigns directly from your site’s admin area.
• How do free and paid plans differ?
  The free version handles basic tasks, while premium plans unlock deeper analytics, WooCommerce workflows, and advanced segmentation.
• Why use MailPoet’s sending service?
  Its dedicated delivery system improves inbox rates and minimizes strain on your hosting resources.
• Will it affect site performance?
  Impact is minimal, as email sending is processed externally rather than on your server.
• Can emails be fully customized?
  Yes. The editor offers flexible design controls suitable for both simple and advanced layouts.

Final Thoughts

MailPoet stands out as a practical and efficient email marketing solution for WordPress users who value simplicity, control, and reliability.

If your goal is to reduce costs without compromising usability or support quality, purchasing account through Dlewordpress is a sensible decision. It offers a balanced approach for businesses and creators who want to run professional email campaigns without unnecessary overhead.

For official product details, visit:
https://account.mailpoet.com/